Sales Tracking Software: Stop Losing Winnable Deals

Sales and revenue tracking software enables sales managers to monitor key activity in their deals and track activity data. There are two main types of indicators that can be tracked:

Sales tracking software connects to your team’s most-used tools to measure team activity and understand what separates top producers from average performers. Sales tracking software integrates with your team’s calendar, email, webconferencing, and dialer software to measure activity. It then pulls data from the CRM to understand what good looks like so you can coach reps to right behaviors.

Sales tracking tools give you complete visibility into your team and your pipeline. Sales managers use it to monitor the following metrics:

Gong’s sales tracking software isn’t rocket science. But it is science. How else do you get this combination of features, automation, analysis, and insights? Here’s how it works:

Gong provides customizable options for defining which calls it tracks. Gong will record a call based on your customizations, as well as any changes you make in your auto-dialer software. Of course, Gong won’t record any client call without the client’s express permission.

Compliance is a big deal to us here at Gong. After all, we’ve got lots of customers, each with their own big database of customer interactions. For their sake, and the sake of their customers, take data privacy very seriously. Whether it be data retention or recording consent, we’ve got your back. You can review our security certifications here. 

Some countries and U.S. states require that both parties on a call must be notified that the call is being recorded. As a best practice, we recommend including this notification regardless of the call participants’ locations.

Here’s how Gong helps you stay compliant and protect data privacy:

Gong integrates with all the pieces of your sales team’s tech stack. That goes for call recording VOIP, CRM software, web conferencing software, dialers, email, and more. Some of our leading integrations include Salesforce, Hubspot, Zoom, Cisco Webex, and more. Frankly, we’ve got dozens upon dozens of integrations for nearly every software category (a list that continues to grow). You can view our full list of integrations here.

We love this question. Using Gong’s sales pipeline software, you can see all customer touchpoints broken down by call, email, and web conferencing. You can see the scheduled next steps for each deal. You can even see whether an email has been answered (and who on the buyer side answered it). Of course, you’ll always have full visibility into all CRM data associated with a given account. Here’s a full list of the deal information you’ll have access to:

Some players are only in it for the stats. At Gong, we show you the stats that lead to more closed business. That includes:

Gong allows you to review your sales pipeline more accurately and in more detail by using data and insights extracted directly from your sales calls. First of all, you can review recent calls for topics discussed, competitor mentions, objections, and customer questions. Use these insights to inform the next steps required to move the deal forward. Then you can set up filters to receive notifications on calls that may require attention. From there, you can define granular filters to find calls that match certain criteria spanning call content (keywords, trackers, topics), call dynamics (talk time, longest monologue), Salesforce.com data, and more. Finally, save useful searches and get notified on calls matching those criteria. For example:

Gong offers the highest level of security to all customers. Gong is compliant with SOC2 Type II, EU Privacy Shield, and GDPR (General Data Protection Regulation). Recordings and all other data (such as transcript data) are stored in Amazon data centers, and are encrypted at rest and in transit.